About Erica Bartman
I’ve been on the frontlines of media, fashion, and beauty through massive evolutions. I've seen what it takes to succeed in up and down cycles.
It’s been my thrill and honor to work with leaders at top brands vs studying them from afar.
Collaborating closely, negotiating, brainstorming, and problem solving with executives and teams at leading brands & agencies worldwide has built a career's worth of relationships and insights.
Working in market with multinational teams has provided invaluable perspective on the nuances of team building & effective communication amongst different cultures.
I’m proud to have a long, proven track record of building teams that have out-performed their competition in market share, revenue, and corporate reputation. My through line has been a healthy skepticism for resumes, always staying current on core skills needed for each role, sincere interest in each candidate's essence, importantly, their capacity to grow.
Discovering, recruiting, and developing great talent has been so rewarding in my corporate career that it's become my top passion. (In addition to my agency, I'm an active mentor to a growing network of young professionals as part of how I 'give back').
Now, in my new entrepreneurial venture, 100% of my focus is on matching exceptional talents with the right roles at exceptional brands.
The feedback to date has been that the the industry insights and knowledge learned on the frontlines of fashion and beauty throughout my career have in fact elevated the process and provided excellent outcomes for both the employer and candidate!
I hope for the opportunity to collaborate with you.
Thank you!
Erica Bartman, CEO
Key Career Highlights
Experienced senior leader who has worked successfully across Web 1, 2, and
early Web 3.
Top Corporate Skills:
Rapid revenue growth, big ideas, building orgs from scratch, creating/leading best in class teams, identifying white space/competitive advantage, challenger brands/reboots, inspiration/motivation
One of first the leaders to experiment with--and monetize-- AI and immersive content (branded content with avatars, experimentation with tokens for audience, .)
Conceptualized and built out World's First Talent Media Co. which monetized the social media handles of celebrities/athletes/models/creators via data led, innovative selection and curation across Elite World Group agency rosters.
Millennial women's/digital/shoppable content expert via 5 years as Global CRO
of Clique Media, scaling company from 28 to 300, building full stack offering, overseeing product sales strategy of 3 sites, influencer network, branded content studio, live events division, (including the 1st ever live shoppable fashion show), apps, & research division. Achieved highest rates in category, highest repeat clientele, most noteworthy brand projects, highest business team retention, increased av. sale size by +500%.
High-volume contributor & senior leader during the most competitive, successful era of print magazines: various Condé Nast titles as promoted to new assignments , with almost 9 years at Vogue; the days when the US Post Office made special arrangements to deliver Vogue because it didn't fit into mailboxes.
Beauty/Wellness expert: 1st to market with innovative experiential pop ups and beauty tours, proprietary research on women's attitudes toward image by age, created legitimacy for Allure Best of Beauty Seal amongst consumers and brands, steered Allure through difficult period of editorial rebooting while keeping business secure.
Data geek and innovator in building revenue & value for brands: led study which inspired 1st ever travel-sized beauty products at retail (Bobbi Brown) and high authority for parent co.; created 1st ever benchmark of bot fraud loss for advertisers leading to major policy changes; led creation of 'Debunking of Millennial Myths Study' counter to common marketer party lines resulting in 7 figure revenue gains for parent company (on a $40k investment)
Employee 3 at ad tech start up, White Ops, dedicated to eradicating bot fraud. Top revenue strategist and producer, as Acting CRO, and architect of study that saved millions of ad dollars from going to fraud for advertisers. Study was supported by industry, helped change policy at DC level, and differentiated the company as a leader. Company had successful exit to Goldman Sachs.
Extensive ad agency insight and connections as relaunch Publisher of Adweek. Adweek.com, and Adweek Events. Along with high revenues, recreated a predictable CMO Awards as very modern Brand Genius Awards which continues today. Created Young Executive Lab (2 day workshop for 100 best and brightest nominated by bosses) to up-train, engage, and inspire young agency talent, which continues today. Both authentically served the industry and were also monetized by Adweek.
Key roles on exciting indie magazines with direct access to designers, editors, & brands that doesn't exist any longer, such as: the great Bill Cunningham in hallway meetings, collaborating with Annie Flanders on ad design, chatting with Marc Jacobs at neighborhood shoots, studio visits in Paris & Milan at major houses with editorial teams, somehow sitting in the photo pit at A.., sitting 2nd row at TF..., and so on...
・CEO, EWG Discovery (Elite World Group)
・Global CRO Clique Media (WhoWhatWear, Byrdie, MyDomaine)
・Founding CRO, White Ops (now Human)
・Global CRO, L'Officiel, L'Officiel Art, Jalouse
・Publisher, Allure
・Associate Publisher, Vogue
・Founder, STORK Custom Parenting
・Key roles at interesting launches & relaunches:
Details for Men, Teen Vogue, Vogue Living,
Mademoiselle, Mirabella, Trips (from Banana Republic)
About the Group
The ‘Group’ in Erica Bartman Group is a talented network of professionals who have led businesses across the beauty, fashion, luxury, media, and agency worlds.
・Each is respected and deeply knowledgeable about their field.
・Each is informed on the latest trends and challenges of the industry.
・Each has a high quality, active network across:
marketing, sales, creative, client services, operations, brand management.
・Each has access to both C-Suite leaders and emerging leaders.
Based on the needs of each client, we tap into the relevant expert to assist in the process.
A sampling of organizations where they've held key roles:
Unilever, Estee Lauder, Pat McGrath, The Limited Group, Burberry, Movado Group,
Net-A-Porter, Target, Havas, Deutsch, Kirshenbaum & Bond, 360i, Elite, IMG, Conde Nast, Hearst, Google, TikTok, and more.